Consumers are becoming more and more privacy-conscious; taking time to consent and control the data they give. For marketers, this means that first-party data is more critical to improving the customer experience overall. Helping businesses deliver tailored first-party-data-driven marketing activity is InfoSum; a data collaboration platform. The VP of Corporate Marketing, Ben Cicchetti gives our listeners insights into what is essential when it comes to first-party data and how they serve their clients best. Eager to learn how Ben and the team think about growth and his efforts to support the buying journey.
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Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?