Our goal with this podcast is to offer value and insight for like-minds within marketing and growth overall. Also helping marketers with research and insights is RightMetric, subscription-based research & insights provider that helps marketers create and refine a more impactful digital strategy, informed by evidence. As a new SaaS business model, we were eager to hear from Growth Manager, Scott Berty about their go-to-market strategy and efforts to drive growth through content, website optimization, and data insights.
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Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?