Buying SaaS products can involve varying onboarding processes with steps to take, best practices to note, and overall use and integration of a new solution. Depending on the product this can get complicated with back and forth emails, demos, and video calls so Accord has built a customer collaboration platform that builds repeatable sales and onboarding processes to hit growth targets. Head of Growth Mari Luke, helped us to better understand the problems they are solving and she dived into their successful inbound strategies. Mari gives us an overview of the role storytelling and product trials played in their Product Hunt launch and how it helped to guide and convert the online buyer.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?