The Ins & Outs of Global Revenue Operations | Interview with Michael Canty from Contractbook

The Ins & Outs of Global Revenue Operations Interview with Michael Canty from Contractbook

Introduction

I can’t imagine anyone getting particularly excited about drawing up contracts and setting up important documentation. But, it’s essential to the running of any business. So how can we make it more approachable and even fun? Contractbook helps businesses automate contract management so they have more time. Every step from contract creation to post-signature handoffs, Contractbook streamlines the entire process. Michael Canty, Head of Global Revenue Operations, dives into their growth strategies and the critical role of community-led initiatives and educational content. With both customer experience and internal experience set as the highest priority, Michael and his team work to ensure everyone is satisfied while driving growth.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

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