In the golden age of marketing operations, technology and data are the drivers behind its success. Analyzing and collecting data coupled with leveraging technology is essential to the success of any marketing efforts. We were eager to learn more about the role from Marketing Operations Manager at Verte, Kasie Dailey. Verte simplifies the supply chain by increasing visibility for the entire product journey by utilizing an AI-powered management platform. Kasie gives us an insight into her role at Verte and her efforts to drive lead generation, build brand recognition, and leverage technology.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?