The Power of Community Building in Growth & Brand Awareness | Interview with Taylor Howe from Fiddle

The Power of Community Building in Growth & Brand Awareness Interview with Taylor Howe from Fiddle

Introduction

There is nothing more authentic and genuine than a brand looking to add value and simply serve a community and industry. Helping brands and manufacturers with inventory is Fiddle, a modern inventory operations software. Marketing Manager, Taylor Howe joined us to dive into the value community building has had on their growth and ability to truly connect to those in the industry. He dives into the role their website has for prospective and existing customers. With separate value-adding landing pages, educational content, and online communication, Fiddle drives value and authenticity.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

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Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey