Technology has broadened our ability to communicate and connect with our customers even more. Customer experience and satisfaction are crucial to our growth. Matador helps businesses convert leads into buyers with the leading customer engagement platform built for savvy marketers. Head of Growth and Operations, Nick Cossette helps us understand his role at Matador and his perspective of growth. Nick dives into their growth channels and how they pivoted to a sales-led approach to build up their initial customer base. With referrals and word of mouth Nick and the team offered users incentives to advocate for Matador’s solution which was a key strategy during their start-up phase. Coupled with the determination to learn from their customers and provide a valuable and educational website Matador now looks to more inbound growth channels.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?