The Role of a Community in the Buying Journey | Interview with Chris Flores from Bennie

The Role of a Community in the Buying Journey | Interview with Chris Flores from Bennie


Employee benefits offer a better employee experience and increased incentive, helping to enhance employee culture and the working environment. Bennie is a full-service benefits broker with a platform, products, and services designed to help small and mid-sized companies make benefits less complex and more accessible. Senior Director of Marketing, Chris Flores helps us to understand the value they offer and the people they serve. With an outbound heavy strategy, they continue to build and share their brand. Coupled with inbound tactics, their growing community, and authentic website content they have developed a streamlined buying journey. Chris offers useful tips and insights into developing and supporting a community in the buying journey.

On all major podcasting platforms

Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?


Get The Buying Journey Guide

Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey