A website wears many hats. From the top hat of your feature page to your cap collection of landing pages and to your special beanie saved for your pricing page. Product Marketing Manager at Stoplight, Anna Daugherty gives us an insight into the importance of the website in her go-to-market strategy and the different hats their website wears. Stoplight is a global platform to design, test, mock, & document APIs leading with a design-first approach. Not sure what an API is? Don’t worry Anna gives us an overview and helps us understand just what their solution does and who they serve.
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Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?