The Role of Content Marketing in the Buying Journey | Interview with Shayna Hodkin from Knapsack

The Role of Content Marketing in the Buying Journey Interview with Hannah Kelley from Knapsack


Content is a critical element of marketing as a key source of discovery and organic growth. With online buyers demanding and expecting more, we can use content to cater to each stage of the buying journey. Content Marketing Lead at Knapsack, Shayna Hodkin helps us to understand her role and the value it plays in driving growth and supporting the buying journey. Knapsack is an enterprise-grade design system platform connecting design and code for teams of every size. Shayna dives into the problems they solve and who they serve.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?


Get The Buying Journey Guide

Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey