The Role of NeuroScience in the Buyer’s Journey | Interview with Scott Brown from Immersion

The Role of NeuroScience in the Buyer's Journey Interview with Scott Brown from Immersion

We spend large portions of our budgets on developing content and marketing strategies and in our efforts to research and provide what our consumers want we can’t always be sure; leaving money spent and minimal results gained. Immersion is a neuroscience software platform that measures people’s unconscious neurological connection to an experience or piece of content as it is happening; using the smartwatch they already own. CEO, Scott Brown helps us to see the value they offer marketing managers and brand leaders and the growing role of neuroscience in the buyer’s journey.

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