The Role of Product-Led Growth in User Experience | Interview with Israel Amescua from WeeSign

The Role of Product-Led Growth in User Experience Interview with Israel Amescua from WeeSign

Introduction

We’ve all had to sign a document before and with businesses moving towards a paperless world we still need to find a way to incorporate signatures in a compliant and secure way. WeeSign helps companies transform their services and operations with digital contracts, e-signature, Identity Verification, and Background Checks as a Service in Latin America. Head of Growth, Israel Amescua dives into the wide audience they serve and his priorities in this key growth stage. As they have grown with referrals and networking, Israel is eager to now drive product-led growth and heighten the user experience; offering a quick time to value and escalating their growth.

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Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

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