Why You Should Invest More Time In Curating a Community | Interview with MK Getler-Porizkova from Loop & Tie

Why You Should Invest More Time In Curating a Community Interview with MK Getler-Porizkova from Loop & Tie 1

Introduction

As businesses re-analyze their carbon footprint and sustainability programs they look for unique ways to uphold brand values and build trust with prospects. Loop & Tie is the first and only carbon regenerative corporate gifting platform, enabling companies to engage in global gifting that gives back. CMO, MK Getler-Porizkova, helps us to understand the power of gifts that give back and how this maintains customer loyalty and relationships. With this unique platform, MK proudly hones in on the growth rewards of curating a community in order to put its brand values at the forefront of customer relationships. With a frictionless buying journey and easy-to-navigate website, they are able to demonstrate and align prospects to their key sustainability goals while creating a top-performing sales rep.

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Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

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