Even in today’s booming digital world, there is still a need, in some industries, to meet offline consumers. Grain Discovery is an online marketplace leveraging today’s blockchain technology in order to create an efficient, transparent, and secure market that simplifies and enhances the connection between farmers and buyers. Marketing Lead, Jakob Schapelhouman discusses his efforts to reach both online and offline personas with the perfect mix of digital and traditional marketing. Moving beyond their start-up phase and continuing their successful growth, Jakob looks to marketing tools in order to better understand and analyze their buyers.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?