Content-Driven Buying Journey to Educate and Support Prospects | Interview with Fiona Stevens from LoyaltyLion

Content-Driven Buying Journey to Educate and Support Prospects Interview with Fiona Stevens from LoyaltyLion

Introduction

As buyers expect more in their online journeys to purchase and as competition continues to grow we have to meet those user expectations. A content-driven buying journey can be crucial to fully support a prospect’s journey. Content that is relevant and engaging to prospects that are at different stages of the buyer’s journey can encourage a final purchase and give your brand advantage. The Head of Marketing at LoyaltyLion, a data-driven loyalty and engagement platform, Fiona Stevens, discusses how they use content to acquire new clients through educational, appropriate, and engaging material.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

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