Driving Digital Growth With Offline-Driven Buyer Personas | Interview with Eva Kettler from Wickham Tractor

Driving Digital Growth With Offline-Driven Buyer Personas Interview with Eva Kettler from Wickham Tractor

Introduction

We’ve spoken to a lot of businesses in the technology industry, and digital marketing agencies, but today we are really broadening our discussions as we welcome, Eva Kettler, Marketing Director at Wickham Tractor. Wickham Tractor sells and services agricultural and light industrial equipment, feed, and consumer products to agricultural producers, operators, and lifestyle consumers in the Rocky Mountain region. Eva dives into who they serve and most importantly how they drive digital growth in the traditional market of offline-driven buyer personas.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

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Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey

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