We’ve decided to include a new and emerging topic in our podcast as the cookie-less future becomes more of a reality. Ecommerce professionals have to rethink fundamental issues around ad targeting, paid ads, measurement, and cross-channel attribution. We were eager to chat with the Customer Lifecycle Marketing Manager at Terez, Morgan Spindler to gain her perspective on the cookie-less future.
Terez is a female-founded, NYC Fashion startup at the intersection of style and wellness. Driving energy, positivity, and fun their customers feel confident and ready to tackle the world. As retargeting and paid advertising plays a crucial role in purchase generation and brand awareness Morgan is looking to find ways to connect their audience through events and organic growth. Perhaps facing the cookie-less future can generate more personal connections and overall enjoyment as we work harder to understand our audience.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?