How the Ecommerce Industry will Adapt to the Cookie-less Future | Interview with Morgan Spindler from Terez

How the Ecommerce Industry will Adapt to the Cookie-less Future

Introduction

We’ve decided to include a new and emerging topic in our podcast as the cookie-less future becomes more of a reality. Ecommerce professionals have to rethink fundamental issues around ad targeting, paid ads, measurement, and cross-channel attribution. We were eager to chat with the Customer Lifecycle Marketing Manager at Terez, Morgan Spindler to gain her perspective on the cookie-less future.

Terez is a female-founded, NYC Fashion startup at the intersection of style and wellness. Driving energy, positivity, and fun their customers feel confident and ready to tackle the world. As retargeting and paid advertising plays a crucial role in purchase generation and brand awareness Morgan is looking to find ways to connect their audience through events and organic growth. Perhaps facing the cookie-less future can generate more personal connections and overall enjoyment as we work harder to understand our audience.

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