As prospects navigate their buying journey to an ultimate purchase of a solution that solves their challenges we have the opportunity to empower them with education and meaningful content. We can enhance the user experience and grow by being a source of trusted and reliable information. Today the Director of Marketing, Andrea VanSeveren, and Account Manager, Chaka Harris of Pivot Point Security joined us with their energy and excitement for the industry they serve. Pivot Point Security are information security experts who make it simple to know you’re secure and prove you’re compliant. In a complex and sometimes overwhelming space Andrea, Chaka, and their teamwork to be thought leaders in the space with their own podcast and reliable blog. They work to make the best user experience possible and have even leveraged Pathmonk’s micro-experiences to further optimize their buying journey.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?