We’ve had a wide range of businesses and industries join us on the podcast but today’s guest and their business were particularly interesting. Ainstein creates innovative sensing intelligence systems that are changing the way we drive, fly, work, and live. They are enabling safer working, living, driving, and flying through radar sensing solutions. The Director of Marketing, Jason Etter, joined us today to dive into their unique buyers and industry. With both technical and simplified messaging and content needed to drive qualified leads, Jason places his focuses on the user experience.
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Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?