Our guest today, Dan Quirk, offers awesome, actionable, and real-life advice for those early-stage marketers and start-ups. He is the Co-Founder and Head of Marketing at ScaleMatters, a Go-to-market analytical platform, helping B2B companies make efficient decisions backed by high-quality data. Dan dives into his perspective on growth as an early-stage marketer and the value of building your brand early. He, like us, is a lover of conversion rate optimization and he is eager to gain organic traffic to start supporting the buying journey. For now, he looks to create impactful and informative content that supports varying personas. Listen in for more advice and useful tips.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?