Developers are often viewed as anti-marketing and can be a challenging persona to reach. So why not just ask them what they want to see. Senior Growth Marketing Lead at ZenHub, Stephen Meterissian has worked to better understand their developer audience and offer them content they love. ZenHub is a productivity management and collaboration platform for empowering agile teams and organizations to scale and ship great code. Stephen offers our listeners insightful and practical growth marketing tips from the role of a website to a community to dedicated landing pages to product qualified leads. Listen in!
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Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?