Pathmonk Solution Conversions

How focusing on your brand creates high quality leads | Interview with Sieda Johnson from Momentum

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Introduction

Today we meet Sieda Johnson, part of the internal marketing team at Momentum Learning. In this episode we discuss all the aspects that go into a strong brand and how to use the brand on the website to generate high-quality leads.

Momentum Learning works on providing relevant training to students focusing on the skills they’ll need for the technology industry. Sieda is a strategist and marketing specialist focused on creative bravery. She is an expert in building dynamic brands. 

We go deeper into the relevance of a strong brand for winning high quality leads from the website. The focus of the conversation lies on the steps that make a great brand and how to bring this  value to the website for generating qualified leads

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