How the Growth Marketing Lead Offers Value to the Buyers’ Journey | Interview with Aaron Patrick Doherty from Pechyderm

How the Growth Marketing Lead Offers Value to the Buyers’ Journey Interview with Aaron Patrick Doherty from Pechyderm

Introduction

Artificial Intelligence and Machine Learning are more in demand as data volumes increase and businesses look to automate and scale. Branching out to address a new discipline in the Machine Learning Operations Sector is Pachyderm, providing the data foundation that allows data science teams to automate and scale their machine learning lifecycle while guaranteeing reproducibility. With this new and evolving technology, we were eager to see how the Growth Marketing Lead, Aaron Patrick Doherty, builds brand awareness, acquires new clients, and supports the buyers’ journey. Patrick focuses on adding value to those looking to understand the discipline with educational and simple content, building both trust and respect.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

Get The Buying Journey Guide

Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey