How to Adapt & Automate in the Ever-Evolving Digital Marketing World | Interview with Puneet Vaghela from Adzooma

How to Adapt & Automate in the Ever-Evolving Digital Marketing World Interview with Puneet Vaghela from Adzooma

Digital marketing is the new norm and there are many varying pieces to the puzzle that always seems to change its picture. It’s hard to remain sane and keep up to date in this world but on a mission to help automate the process is Adzooma, simplifying marketing. Adzooma is a platform that creates a digital marketing ecosystem that is affordable and accessible. The Head of Innovation, Puneet Vaghela joined us today to discuss Adzooma, their audience, their evolving website, and their shift to help support those adopting the online space.

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Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

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