In today’s episode we talk with Tricia Stone from Stone Marketing. Tricia comes with 17 years of combined traditional and digital marketing experience Stone Marketing Strategy was founded in 2017 with the passion to make marketing simple and profitable for all businesses.
The team provides local and global businesses with clear marketing strategies, organic marketing, paid ads, content marketing and many other tactics to complement their strategy.
Today we focus on how to align your ad strategy to your buyer’s journey to get higher conversions. Tricia shares how to get a good understanding the length of the buyer’s journey. We go even deeper to explore how to pick ad platforms according to the buyer journey and matching the ads content to the buyers level of awareness.