The health and wellness industry is booming and in the pandemic, there has been a rise in people prioritizing their overall wellbeing. Sprout is a health technology company that empowers organizations to embrace wellbeing and improve the health and happiness of every user. We were eager to speak with the Head of Marketing, Philip Hatcher as he dived into their technology and how it serves people. Philip notes the importance of content but more so the importance of providing content at the right time to the right person during their customer journey. As the customer journey shifts our users become more independent and Philip reminds us to support this and find balance on our websites.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?