Communication is key to any personal relationship, client relationship, and business. As the world has quickly adapted to remote life, communication has become an even more crucial element to success and development. With this, security considerations are more of a concern as our guest today says; important people discuss important things remotely. Joe Boyle is the Co-Founder and CEO of Salt, a secure communications solution that provides the best armor to protect trade secrets when communicating online. Joe dives into their personas, growth strategies, and most importantly, how the team builds brand awareness.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?