How to Build Brand Awareness in the Cybersecurity Industry | Interview with Joe Boyle from Salt

How to Build Brand Awareness in the Cybersecurity Industry Interview with Joe Boyle from Salt

Introduction

Communication is key to any personal relationship, client relationship, and business. As the world has quickly adapted to remote life, communication has become an even more crucial element to success and development. With this, security considerations are more of a concern as our guest today says; important people discuss important things remotely. Joe Boyle is the Co-Founder and CEO of Salt, a secure communications solution that provides the best armor to protect trade secrets when communicating online. Joe dives into their personas, growth strategies, and most importantly, how the team builds brand awareness.

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