A long time ago, before product-led growth, prospects would sit back and let the sales process unfold before them. But a strong wind blew in and prospects demanded more, eager to experience a product before final purchase. Interactive demos became a part of a buyer’s decision to purchase. With so many businesses looking to benefit from the success of demos, Consensus is ready to improve the buying experience beyond just live demos with their software that automates the product demo and provides never before available visibility into the entire buying panel. The CEO and founder, Garin Hess dives into how they serve the buying experience and sales engineers.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?