How to Generate More Qualified Leads Through A Website | Interview with Brandon Ausbrooks from ArcSite

How to Generate More Qualified Leads Through A Website Interview with Brandon Ausbrooks from ArcSite

Introduction

The future of CAD is here. Computer-Aided Design is being taken to the next level with ArcSite, the easiest CAD drawing app in the market. Their application helps users to draw, estimate and report without ever having to leave the job site, improving your workflow with precise and professional drawings. The Marketing Operations Manager, Brandon Ausbrooks gives us an overview of both their B2B and B2C consumers and how they work to reach them and better serve their buying journey. Through SEO optimization, educational and targeted content, and paid search they have generated converting and qualified leads.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

Get The Buying Journey Guide

Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey