How to Narrate Value & Integrate the Product in an Emerging Discipline | Interview with Jessica Day from IdeaScale

How to Narrate Value & Integrate the Product in an Emerging Discipline Interview with Jessica Day from IdeaScale

We all have great ideas but they aren’t truly great if they’re never heard. IdeaScale is an innovation management solution that links organizations to people with ideas. By building connections and creating a platform to manage innovation organizations can start building a better future. CoFounder and Chief Marketing Manager, Jessica Day joined us to discuss the conception of IdeaScale and insight into their growth channels. As they grow in an emerging space Jessica is working to narrate the value more and integrate the product into the online user experience.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

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