How to Optimize Paid Acquisition When Your Users are Developers | Interview with Piril Kavlak from Thundra

How to Optimize Paid Acquisition When Your Users are Developers Interview with Piril Kavlak from Thundra

Successful products and services are often born out of those who have experienced pains and frustrations themselves. Thundra is a software company built by developers for developers and quality engineers who want to develop, debug, test, and deliver modern microservices on the cloud. The Director of Marketing, Piril Kavlak, joined us to discuss how they leverage and optimize paid acquisition for their target audience, providing us with insights and tips into doing this successfully. Piril dives further into the importance of clear, value-adding, and targeted messaging coupled with simple website navigation and demo interaction.

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Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

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