How to Turn Brand Awareness into Conversions | Interview with Alessandra Colaci from MailShake

How to Turn Brand Awareness into Conversions Interview with Alessandra Colaci from MailShake

Introduction

The buying journey is complex and each individual path to purchase is unique. Although we have a growing amount of digital channels brands are still working to cater and better support those unique buying journeys by building brand awareness, relatable and engaging content. Having been successful with their brand awareness and content marketing we were eager to talk to Mailshake’s VP of Marketing, Alessandra Colaci. Mailshake helps brands turn cold prospects into warm leads with automated prospecting outreach via email, social, and phone. Alessandra offers us insights into the building of their brand awareness, content marketing, and how they are looking to further support their prospects’ buying journey.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

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Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey

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