Improve the Customer Journey with Loyalty Programs | Interview with Craig Kinnersley from NicheMoves

Introduction

In order to provide the best service, you should step into your customer’s shoes. Understand the source of the problem and think about how your product or service will solve their problem or improve it. If your customer succeeds, you will. In the decision stage, customers have a profound understanding of specific offerings and need to decide on the one that best meets their needs. So how can you influence them at key-decision stages in their customer journey?

When consumers reach a decision at the moment of purchase, the marketer’s work has just begun: the postpurchase experience shapes their opinion, so the customer journey never ends. In this competitive and complex world, a successful loyalty program can keep customers invested, engaged, active, and likely to return.

A loyalty revenue expert, Craig Kinnersley, joined us today to discuss his expertise and offer his advice in the loyalty and marketing worlds. Craig is the founder and CEO of NicheMoves, an advisory business that works with CEOs and CMOs to re-invent, re-imagine and re-invigorate loyalty programs. As a renowned loyalty marketing innovator, strategy consultant, and technology pioneer you’ll want to have a listen.