‘Make every customer success story ’, ‘teamwork is the dream work’, ‘automate the boring’. These are key phrases from the company we’re diving into today. Adding value and automating is crucial to Precursive, a leading app for customer onboarding, resource management, and professional services automation native to Salesforce. The VP of Marketing, Robert Burnell joins us to discuss the success of Precursive and how he has worked to grow the business through a thought-leadership growth strategy and ensuring that providing value is the priority for every decision. With a robust content strategy, never-ending resources, and a growing community the Precursive team has built loyal customer relationships and live to serve the industry.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?