Everyone has teeth, for the most part, and a simple smile can change someone’s day. We smile for photos, we smile when we’re happy and we smile when we laugh. Many of us are on the hunt to perfect that smile further and Snow is ready to help in that journey. Snow is an oral care brand helping customers whiten their teeth from the comfort of their homes. The Head of Online Marketing, Logan Young dives into their growth through social media marketing and their success of influencer and celebrity marketing. Even Ellen Degeneres is on board, being sure to offer social proof. Logan offers us insights into their website journey and how he looks to face the cookie-less world.
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Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?