Insights into Successful ABM and Demand Generation | Interview with Mark Huber from MetaData.io

Insights into Successful ABM and Demand Generation Interview with Mark Huber from MetaData.io

Introduction

As marketers, we never seem to have enough time, enough people, and enough data or insights to what is really working. With metadata.io you can generate revenue, not just leads as the first demand generation platform for B2B marketers who need to get closer to revenue. The director of growth, Mark Huber joined us today to dive into how Metadata’s patented technology executes thousands of B2B campaigns in a matter of hours. He passionately discusses the misconceptions of Account-based marketing and how good ABM is good demand generation. Listen for more helpful and practical insights.

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Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

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