We love to offer our listeners useful, practical tips and insights, and our guest today couldn’t have done this more perfectly. We welcomed the Director of Content Marketing at Demand Spring, Jessie Coan to the show today. Demand Spring helps B2B marketers deliver pipeline and revenue through integrated Revenue Marketing advisory and implementation services. Jessie dives into their business, clients, and of course, how they, as she says; drink their own champagne. When it comes to client acquisition and supporting their buying journey the team embraces quality content, reputation management, and MarTech.
Listen to the Episode
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?