Pathmonk Solution Conversions

Key considerations for B2B lead qualification | Interview with Steve Hartert from Jotform

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Introduction

Steve Hartert is the Chief Marketing Officer at Jotform. Today we dive into how Jotform evaluates enterprise B2B leads internally.

JotForm is an online form building tool that helps users create and publish forms, and get an email for each response. He has been with the company for several years and has an excellent track record in building the strong brands.

Steve is a keen proponent of conversion rate optimization. Today he shares from his extensive experience in different areas of marketing, messaging, marketing analytics and brand positioning. We take a special look at how he is partnering with sales to drive growth & generate qualified B2B leads

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