Leading Marketing & Sales in Today’s B2B SaaS Market | Interview with Sharon Smith from Hop Software

Leading Marketing & Sales in Today's B2B SaaS Market Interview with Sharon Smith from Hop Software

The B2B SaaS market is forever booming and expanding along with continuous improvement and development of technology. As businesses faced the pandemic being able to adapt in the market became essential to survival. Our guest today Sharon Smith, Sales & Business Development Director of Hop Software, reiterates the importance of adaption and dives into how combining inbound and outbound strategies help with survival and growth. As a director of both sales and business development, she prides herself on collaboration and the team looks towards understanding their buyer’s journeys with a little help from Pathmonk.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?


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