Leveraging Automated Quality Data to Support the User Experience | Interview with John Kosturos from RingLead

Leveraging Automated Quality Data to Support the User Experience Interview with John Kosturos from RingLead

Introduction

Sales, revenue, and marketing functions are crucial to business success. Data is critical in supporting intelligent demand, digital transformation, and user experience, yet businesses seem to miss out on quality and impactful data. RingLead is a data orchestration platform supporting, helping companies improve the quality and categorization of data while helping them automate the input of new data which could, as our guest says, be coupled really nicely with a tool that helps websites increase conversions (wink wink).  John Kosturos, Chief Revenue, and Product Officer dives into the inner workings of RingLead and what role he plays in their overall growth.

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Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

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