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  • Products
    • Pathmonk Accelerate
    • Boost your website conversions by +50% with hyper-personalized experiences
    • Pathmonk Intelligence
    • Smart website analytics in one unified hub: user intent, buying journey, and attribution
    • Pathmonk Retargeting
    • Cookieless retargeting based on your users’ intent to maximize your ads ROI
    • Pathmonk Climate
    • Automatically offset your website’s digital footprint with certified green projects
  • Pricing
  • Customer Stories
  • Resources
    • Why Pathmonk Intelligence
    • Podcast
    • Blog
    • Solutions
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      • Uplift Website Conversions
      • Pre-qualify Leads
      • High Conversion Landing Page
      • Analytics
      • Buying Journey Report
      • E-commerce
      • Increase Cart Completion & Sales
      • Agency
      • CRO – Conversion Rate Optimization
      • Use Cases
      • By Role
        • For Marketing Teams
        • For Sales Teams
      • By Technology
        • Intent-based Conversion Funnel
        • Landing – Customer Journey Mapping
        • Book Qualified Demos & Consultations Instantly
        • Access Lead Insights & Attribution
        • Automatically Increase Conversions
    • Help Center
    • Become a Partner
    • Referral Program
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How Can Artificial Intelligence Improve Customer Experience Featured Images

How Can Artificial Intelligence Improve Customer Experience?

  • Lindsay Dowling
  • March 29, 2023
Learn how artificial intelligence can improve customer experience with features such as hyper-personalization, and predictive analytics.
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How a Reward System & Reviews Encourage Business Growth Interview with Kevin Fernando from Guusto

How a Reward System & Reviews Encourage Business Growth | Interview with Kevin Fernando from Guusto

  • Lindsay Dowling
  • March 29, 2023
Kevin, head of growth marketing, helps us understand the power of a reward system and reviews in encouraging business growth.
Read More
Expanding and Supporting the Inbound Buyers’ Journey Interview with Michelle Tilton from Gryphon

Expanding and Supporting the Inbound Buyers’ Journey | Interview with Michelle Tilton from Gryphon

  • Lindsay Dowling
  • March 28, 2023
Michelle dives into their efforts to expand and support their inbound buyers' journey through various digital channels such as LinkedIn and SEO.
Read More
1 How To Increase Mobile Conversion Rate 15 Proven Strategies Plus A Bonus Featured Images

How To Increase Mobile Conversion Rate: 15 Proven Strategies Plus A Bonus

  • Lindsay Dowling
  • March 27, 2023
Increase your mobile conversion rate: tips and strategies for optimizing your website for mobile users. Learn how to improve mobile user experience.
Read More
Driving Growth Through Top-of-Funnel Awareness Interview with Amir Jirbandey from Papercup

Driving Growth Through Top-of-Funnel Awareness | Interview with Amir Jirbandey from Papercup

  • Lindsay Dowling
  • March 27, 2023
Amir and the team are playing around with account-based marketing and public relations tactics for top-of-funnel awareness for media organizations.
Read More
From Zero to Hero How to Become a Carbon Neutral Business Featured Images

From Zero to Hero: How to Become a Carbon Neutral Business

  • Lindsay Dowling
  • March 24, 2023
Become a carbon neutral business with practical tips, including setting reduction targets, implementing reduction strategies, and carbon offsets.
Read More
How to Put the Product at the Heart of a Website for a Better Customer Experience | Interview with Tayla Heller from Bloomfire

How to Put the Product at the Heart of a Website for a Better Customer Experience | Interview with Talya Heller from Bloomfire

  • Lindsay Dowling
  • March 24, 2023
By putting the product at the heart of a website, Talya, a product marketing expert, helps us understand how this better serves the full buying funnel.
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Tips & Insights into ROI For B2B Digital Projects Interview with Kathleen Leigh Lewarchick from Xngage

Tips & Insights into ROI For B2B Digital Projects | Interview with Kathleen Leigh Lewarchick from Xngage

  • Lindsay Dowling
  • March 23, 2023
Kathleen Leigh Lewarchick, the VP of Marketing, provides our listeners with some practical tips and insights into ROI for B2B digital projects.
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How to Improve Google Ads Conversion Rate With Expert strategies Featured Images

How to Improve Google Ads Conversion Rate With Expert Strategies

  • Lindsay Dowling
  • March 22, 2023
Improve Google Ads conversion rate with these expert strategies. Learn how to optimize your campaigns, landing pages, and bidding strategies.
Read More
Hyper-Focused & Hyper-Personalized Campaigns That Drive Growth Interview with Spencer Brennan from Directive

Hyper-Focused & Hyper-Personalized Campaigns That Drive Growth | Interview with Spencer Brennan from Directive

  • Lindsay Dowling
  • March 22, 2023
Spencer, Director of Agency Sales and Marketing, dives into their own hyper-focused, and hyper-personalized campaigns that drive growth.
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Promoting Growth & The Role of a Website in a Novel Category Interview with Lindsay Brennan from NuraLogix Corporation

Promoting Growth & The Role of a Website in a Novel Category | Interview with Lindsay Brennan from NuraLogix Corporation

  • Lindsay Dowling
  • March 21, 2023
Lindsay Brennan, the senior marketing specialist, dives into the challenges of promoting growth in a novel and technology-driven category.
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How to Qualify Leads Gain a Deeper Understanding of the Process Featured Images

How to Qualify Leads: Gain a Deeper Understanding of the Process

  • Lindsay Dowling
  • March 20, 2023
From defining your customer profile to engaging with prospects, learn how to qualify leads, discover qualification tools, and improve sales efforts.
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Enhancing the Buying Experience by Understanding Buyer Needs Interview with Madie Leon Riley from Boostlingo

Enhancing the Buying Experience by Understanding Buyer Needs | Interview with Madie Leon Riley from Boostlingo

  • Lindsay Dowling
  • March 20, 2023
The team works hard to understand the buyer's needs to create a website that is supporting and enhancing the buying experience.
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Growth Marketing Key Metrics A Formula Cheatsheet for Marketers Featured Images

Growth Marketing Key Metrics: A Formula Cheatsheet for Marketers

  • Lindsay Dowling
  • March 17, 2023
Learn about the most important growth marketing key metrics to measure, including acquisition, activation, retention, revenue, and referral metrics.
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Mastering SEO Growth To Support the B2B Buying Journey Interview with Hannah Marsh from HomeViews

Mastering SEO Growth To Support the B2B Buying Journey | Interview with Hannah Marsh from HomeViews

  • Lindsay Dowling
  • March 17, 2023
Hannah and the team invest in SEO growth, creating unique content for their website and blogs to support the B2B buying journey.
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Serving a Longer Customer Journey with an Engaging Website Interview with Debra Reuther from mpro5

Serving a Longer Customer Journey with an Engaging Website | Interview with Debra Reuther from mpro5

  • Lindsay Dowling
  • March 16, 2023
The website plays a crucial role in serving the longer customer journey and streamlining the path to purchase with a focus on the user.
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Why Are Third-Party Cookies Going Away Featured Images

Why Are Third-Party Cookies Going Away?

  • Lindsay Dowling
  • March 15, 2023
Privacy concerns are driving the phase-out of third-party cookies, explore alternative approaches to tracking and advertising in a cookieless world.
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Insights Into Increasing Your Online Conversion Rate Interview with Elizabeth Birch from Instapage

Insights Into Increasing Your Online Conversion Rate | Interview with Elizabeth Birch from Instapage

  • Lindsay Dowling
  • March 15, 2023
We love to help businesses increase their online conversion rate, so we were excited to welcome our next guest from Instapage.
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Executing Lead Generation and Customer Experience in a Tight-Knit Industry Interview with Chris Vazquez from Orbee

Executing Lead Generation and Customer Experience in a Tight-Knit Industry | Interview with Chris Vazquez from Orbee

  • Lindsay Dowling
  • March 14, 2023
We were also eager to learn how Chris, the Director of Marketing, and the team execute their own customer experience and lead generation.
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6 Reasons Why You Need a Heatmap Alternative Featured Images

6 Reasons Why You Need a Heatmap Alternative

  • Lindsay Dowling
  • March 13, 2023
Still in love with heatmaps? Discover the 6 reasons why you need a heatmap alternative, and learn about the benefits of AI-driven website analytics.
Read More
Executing & Discovering Sustainable Marketing Strategies Interview with Liz Bohdan from epaCUBE

Executing & Discovering Sustainable Marketing Strategies | Interview with Liz Bohdan from epaCUBE

  • Lindsay Dowling
  • March 13, 2023
Liz emphasizes the importance of simplicity and playing the long game with sustainable marketing strategies like SEO and relevant content.
Read More
How to Create a B2B Landing Page That’s Optimized for Conversions Featured Images

How to Create a B2B Landing Page That’s Optimized for Conversions

  • Lindsay Dowling
  • March 10, 2023
From crafting a compelling value proposition to leveraging social proof to SEO, learn key strategies that optimize a B2B landing page that converts.
Read More
Leveraging a Website as an Educational Tool & Key Touchpoint Interview with Nick Day from Roundtable Learning

Leveraging a Website as an Educational Tool & Key Touchpoint | Interview with Nick Day from Roundtable Learning

  • Lindsay Dowling
  • March 10, 2023
Roundtable Learning leverages its website as an educational tool to inform potential clients about the value and use cases of the technology.
Read More
The Power of Word of Mouth and Outbound Outreach Interview with Ryan Anthony from Support on the Spot

The Power of Word of Mouth and Outbound Outreach | Interview with Ryan Anthony from Support on the Spot

  • Lindsay Dowling
  • March 9, 2023
Word of mouth is a powerful channel for Support on the Spot, with a combination of outbound outreach and inbound leads through their website.
Read More
Why Retargeting Advertising is About To Change… Forever Featured Images

Why Retargeting Advertising is About To Change… Forever

  • Lindsay Dowling
  • March 8, 2023
Explore the up-and-coming retargeting advertising changes and learn how to adapt your strategies to stay ahead. Get ready for the future.
Read More
Optimizing the Customer Journey Through Powerful Content Interview with Liz Steward from Envisio

Optimizing the Customer Journey Through Powerful Content | Interview with Liz Steward from Envisio

  • Lindsay Dowling
  • March 8, 2023
Liz, VP of Marketing, reminds us of the power of quality content and the significant role it plays in optimizing the customer journey.
Read More
A Growth Journey to Building a Strong Online Presence Interview with Sacha Zgarka from Nixa

A Growth Journey to Building a Strong Online Presence | Interview with Sacha Zgarka from Nixa

  • Lindsay Dowling
  • March 7, 2023
Sacha gives more insight into their current website revamp and their ongoing efforts to continue building a strong online presence.
Read More
What is AI Marketing A Guide to Understanding the Basics Featured Images

What is AI Marketing: A Guide to Understanding the Basics

  • Lindsay Dowling
  • March 6, 2023
Discover the world of AI marketing and its benefits. Explore real-world examples of AI marketing success and find out how it can help you.
Read More
Supporting the Buying Journey From SEO to Content to Executing Brand Trust Interview with Emily Riches from Emergo

Supporting the Buying Journey: From SEO to Content to Executing Brand Trust | Interview with Emily Riches from Emergo

  • Lindsay Dowling
  • March 6, 2023
Emily, helps us understand how their website plays a massive role in supporting the buying journey, from awareness to decision-making.
Read More
Navigating the Path to Growth in a Small & Niche Industry Interview with Luc Benyon from Watching That

Navigating the Path to Growth in a Small & Niche Industry | Interview with Luc Benyon from Watching That

  • Lindsay Dowling
  • March 3, 2023
Luc, Marketing Director, discusses the small and niche industry they serve and the successes and challenges of navigating the path to growth.
Read More
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