All businesses have some form of competition and what curates success is a successful brand. Brand positioning allows companies to stand out from competitors.
Leah, from HPEC, has worked to build a powerful brand and referral network with their technology in order to encourage growth for their innovative technology.
For a successful website and purpose-built lead generator Elliot Zissman dives into the 3 key questions, any sales or marketing professional should answer.
There are several things to consider when redesigning a website, and most of them aren’t worth the time you are going to spend, but Pathmonk can help you.
Asking customers questions and knowing their pain points should be the foundation of your website content. Working to connect with customers is Lars Lauridsen.
Miika Mäkitalo, CEO of HappyOrNot is always looking to improve their website and understand their buyers in order to serve website customers more efficiently.
Looking to save time for both prospects and themselves, the team at Goethe Business School knew that lead qualification early in the buying stage was essential.
As we all tweak and optimize our websites Tom Shapiro is focusing on creating targeted and customized website experiences for their different industry visitors.
One challenge is that no general-purpose analytics tool efficiently solves the needs marketers require to track the Buying Journey stages on a website.
Don Hobdy looks to revamp the website to highlight the value of their service and position the marketing communication to drive traffic to the website.
Pathmonk Metrics analyses the buying journey to generate suggestions. These actionable suggestions enable lead generation marketing to get better results.
Table of contents: The widespread adoption of smartphones, tablets, and other mobile devices led to a new marketing type: micro-moment marketing. It comes as no surprise considering that these devices…
With Pathmonk you get actionable change suggestions as many marketers face problems creating effective changes, Buying Journey analysis is the best solution.
Hugh Macfarlane, CEO of Align.Me, believes the inherent stages of a buying journey still exist, but it is rather the dynamics of buying that are changing.
There is a high number of marketers that view their analytics tool as unnecessarily complex, but Pathmonk's AI can offer you a simple buying journey analysis.
Jonathan, Senior Director of Global Marketing and Communications of AdColony is prioritizing customer education in the buying cycle to increase conversions.
Ben and Joshua Somerville are all about the people. To amplify user experience Farsiight is analyzing website visitor interactions to make impactful changes.
While working to ensure a high-quality user experience occurs Gijsbregt Vijn is continuing to find the sweet spot between client’s pain points and their story.
With his expertise in outbound marketing, Jake can offer listeners perceptive suggestions and steps to take in order to be successful in outbound marketing.
