We have generated the concept of the buying journey for us to better understand how our consumers buy and better support their journeys but it moving towards personalized buying paths is an opportunity to generate quality leads. Focused on targeted and personalized buying paths is Digital Marketing Manager at RTAFleet, James Ricks. James dives into the personas they serve and their efforts to continue growing. RTAFleet is an end-to-end fleet management software so you can operate a safer, more efficient fleet.
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Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?