As marketers and sales heads we all have varying goals; from acquiring new leads, increasing conversions, or building brand awareness. Regardless of our goals, content plays a crucial role in the achievement of these. Head of Marketing at Finmark, Nicole Markisohn dives into the value of content for their growing start-up and how it is crucial to support each buying journey stage, use the problem language, add value and provide education. Finmark makes financial modeling easy; turning a daunting and unexciting, yet necessary task, into something collaborative, simplified, and strategic. Listen in to hear how Finmark has leveraged Product Hunt and how Nicole thinks about the website.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?