It seems hard to imagine that there are industries out there still adapting to and shifting to the digital space. Helping one of those crucial industries is 1build, a solution helping to digitize the construction industry, with their easy-to-use cost estimating platform that allows contractors to bid with confidence by bringing real-time cost data, take-offs, and expert estimators all in one place. The Head of Growth Marketing, Sasha Fedkevich offers her in-depth experience and tips into growing in this industry, how they are shifting to product-led growth, and optimizing the user journey. Product-led growth is all about letting your product do most of the selling and Sasha looks to the future of how online users buy and use software.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?