The Crucial Role of Content Marketing for an Innovative Solution | Interview with Abhishek Sen from NumberEight

The Crucial Role of Content Marketing for an Innovative Solution Interview with Abhishek Sen from NumberEight

Introduction

Behind every successful brand, there is a collection of valuable, educational and relevant content that aims to build a better connection with an audience. Looking to highlight and prioritize content marketing is the co-founder and CEO, Abhishek Sen, of NumberEight. NumberEight’s contextual intelligence solution maximizes the value of your mobile inventory, without compromising user privacy to solve addressability with on-device context. Converting data into contextual moments allows users to both reach and build an audience in a secure and ID-less way. Perhaps we no longer need to fear the cookie-less and data security world.  

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

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Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey

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