‘Software is like a living, breathing organism; it needs to be maintained, developed, and grown.’ Our guest today, Lisa Schuck, provides us with an overview of how Airship helps businesses design, build and maintain custom software applications while leveraging technology to solve critical problems. As the Director of Marketing, she discusses their key marketing channels and her goal to grow their inbound marketing efforts. As Lisa compares a website to software she discusses how it serves their buyers journey with a problem statement, is continuously refined and defined, and offers educational content.
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Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?