The Importance of Keeping a Website Up to Date with the Industry | Interview with David Polstra from FusionAuth

The Importance of Keeping a Website Up to Date with the Industry Interview with David Polstra from FusionAuth

Introduction

We know technology is ever-evolving and it can be hard to keep up with something that is always moving. However, it is crucial that we keep a website up to date with the industry we serve. David Polstra, Marketing Director of FusionAuth works to improve the online customer experience with relevant messaging, content, design, and a touch of fun. FusionAuth is a complete identity and access management tool that saves your team time and resources. Their website evolves with their industry and they reap the benefits of successful conversions and organic reach.

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Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

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