The Importance of Storytelling in the Buying Journey | Interview with Amy Murray from Show Imaging

The Importance of Storytelling in the Buying Journey Interview with Amy Murray from Show Imaging

Introduction

You’ll remember the feeling and the experience more than the product. Storytelling in the buying journey is a powerful tool to create an emotional and memorable connection with your audience. An expert in storytelling joins us today. Amy Murray is the Senior Producer at Show Imaging, a team of creatives who create digital and live experiences through cutting-edge technology, creative design, and hands-on project management. Amy dives into their adaption during the pandemic, how they support the buying journey and drive growth.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

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Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey

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