We welcomed an expert in the field of banking. With 20 years of experience and passion for payments and innovation, Mario Hernandez founded Impesa. Impesa is a FinTech Company and its products have revolutionized payment methods and expense control for the commercial and retail payments industry. Mario gives us an overview and breakdown of the company and the products they have innovated. While discussing key acquisition channels he acknowledges the importance of the website in the buying journey as it serves as the key information source and face of the company while heightening the overall user experience.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?