The Role of Community Growth in the Awareness Stage | Interview with Conor Bronsdon from LinearB

The Role of Community Growth in the Awareness Stage Interview with Conor Bronsdon from LinearB

Introduction

Establishing meaningful connections and placing value in the user experience is an effective way to retain clients and generate quality leads. Community Growth is an easy and effective way to increase brand awareness, establish a positive reputation, and grow your business overall. An expert in communities as the Content & Community Strategy Lead at LinearB is Conor Bronsdon.

LinearB is software delivery intelligence for dev teams. As a B2B SaaS company that provide data-driven engineering metrics and software delivery intelligence, their goal is to help clients work more efficiently, faster, and save time. Conor offers us a great overview of whom they serve and why they do it while diving into the role of community growth in the buying journey and how they work to better serve their prospects.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

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